1265

Ottokar II (Přemysl Otakar II.) founds the town of České Budějovice

The history of brewing in České Budějovice started in 1265, when the town was founded by Ottokar II. (Přemysl Otakar II.), the King of Bohemia, who granted the town with important privileges, the brewing right being one of them.

1351

Charles IV. grants the mile right

On 4th May 1351, Charles IV., Holy Roman Emperor and King of Bohemia, granted the town of České Budějovice with miscellaneous liberties, such as the mile right. From that time, no extraneous pubs could be located within a 10-kilometre radius from the town

1410

Wenceslaus IV. extends the town's privileges

On 20th June 1410, king Wenceslaus IV. extended the older mile right so that no extraneous malt houses, breweries, craftsmen and pubs were within a mile from the town.

1464

The mile right is enforced by the army

In 1464, Budějovice citizens enforced the mile right with power and eliminated all the extraneous malt houses, breweries and pubs in the radius of the local brewers' mile right beyond the town's fortifications and their surroundings.

1495

Establishing a town brewery

Following long negotiations with town citizens, The České Budějovice Town hall managed to build its own Large brewery. Under the arrangement with the town citizens, the town brewery brewed so-called white (wheat) beer, while individual citizens brewed dark barley beer.

1532

Compliment for good beer

Ferdinand I., Holy Roman Emperor and King of Bohemia, praised Budějovice citizens for especially good bread and beer

1547

Another acclaim

Ferdinand I. orders Budějovice citizens to send the local maltster along with labourers to his imperial court in Augsburg to brew beer for him

1722

Founding the Small Brewery

From the beginning of the 18th century, the town citizens endeavoured to control the municipal brewery, reasoning it with the brewing right they had owned since 1495. The municipal council recognised their right in 1722, however they had to give up brewing in their houses. Therefore they bought the brewing house of Matěj Konvička, the maltster, thus giving rise to the so-called Small Brewery. Nonetheless, the municipal council pronounced this building its own building. From then, the town owned two breweries - the Large Brewery near the Rožnov Gate and the Small Brewery on the corner of Charles IV. St. and Kanovnická St

1795

KTown citizens get the breweries

The town citizens declined to accept that and the dispute finished in 1795, when the town passed the administration of both breweries to the town citizens, giving thus rise to the so called Civic Brewery.

1847

Relocating the Civic Brewery

The equipment as well as the premises of both Budějovice breweries soon ceased to meet the need to increase beer production. Both areas were reconstructed and rebuilt several times, but soon it was clear that no further development of the breweries in the inner town will be possible. In 1847 came the decision to build a new refrigerator cellar at the Linz suburb. Later on in 1851-1852, a new brewery was built there.

1872

Beer export from České Budějovice to the USA launched

Millions of people travelled from the old continent to America hoping to find a better life there. The emigrants also "brought" their thirst and love for European beer with them, which resulted in the start of importing beer to America, some brands of Czech beer being amongst it. In 1872, the import of Budweiser Bier from České Budějovice began, as well.

1876

Brewing in Anheuser-Busch launched

Thanks to the ever-growing popularity of European beer on the American market, another emigrant C. Conrad came upon an idea to imitate the beer in America. The problem occurred with choosing a brand for their product. Clearly, it had to be a well-known brand from Europe, its name being pronounceable in English. Consequently in 1876, another Budweiser Bier came into the world six centuries after the brewing of the beer began in České Budějovice. It was Anheuser-Busch brewery that Carl Conrad had chosen for his business plan.

1878

Unauthorised appropriation of the Budweiser trademark

In 1878, C.Conrad had the Budweiser Lager Bier trademark registered with the American Patent Office, signing it over to the brewing concern Anheuser-Busch in 1891, which thus got the right to sell this beer. The appropriation was not only unauthorised, but the owners of the American trademark passed the trademark off as an invented one. On the contrary, Budweiser beer from České Budějovice indicated specific information about the place of origin, which was derived from the official name of the town. The picture of the Anheuser-Busch's label of 1876 contains information that this beer is brewed using a recipe from Budějovice and Czech ingredients.

Adolphus Busch himself, as the founder of the US-based beer giant Anheuser-Busch, testified before the South New York District Court with respect to the dispute over the mark Budweiser in 1894 as follows: "The idea was simple - to produce a beer of the same quality, colour and taste as the beer produced in Budweis, or Bohemia.”

1895

Founding the Czech Joint-Stock Brewery

The Czech Joint-Stock Brewery (present Budweiser Budvar, N.C.) began to brew its famous beer on 7th October 1895. The circumstances preceding its founding were very dramatic in the nationally divided Budějovice. One part which Czech brewers were was not satisfied with was the situation in the local very German Civic Brewery and so supported by the leading representatives of the Czech bourgeoisie they decided to set up a new company.

1896

First important awards

The good-quality beer from the Joint-Stock Brewery soon established itself within strong competition. As early as 1896, the first-class quality of the beer brought the brewery important awards at an agricultural and pharmaceutical tradeshow in Prague. In 1897, the brewery's products were awarded a gold medal at the foodstuff tradeshow in Stuttgart.

1896

Joint-Stock Brewery Restaurant

On 20th May 1896, the "Joint-Stock Brewery Restaurant" was officially opened. The opening ceremony was set for Sunday, but the restaurant had been completely packed the day before and all the rooms which were furnished in an elegant style with electrical lighting were literally bursting thanks to the overflow of thirsty wanderers. From that moment, the brewery became the centre of the Czech national life in the town.

1908

Extending the operations

The ever-growing beer sales, which in a few years surpassed the rival Civic Brewery, resulted in extending all operations. In 1905-1908, a second brewing room and a machinery hall were built while the lager cellars were extended and other premises were modernised.

1911

First trademark contract

When the Anheuser-Busch concern registered the Budweiser trademark in the United Stated in 1907, both Budějovice breweries protested against it (the Joint-Stock Brewery began to import its beer to the USA in 1906). Following long disputes a contract was entered into in 1911, where the Czech Joint-Stock Brewery recognised the validity of the American registration in exchange for compensation; however, it did not give up its right to label its products with the word "Budweiser" and the specific "original" around the world.

1930

Budvar trademark registration

In 1930, the brewery registered its Budvar trademark, which was used for the 12° export pale lager. The extraordinary international success of this trademark eventually drove the board of directors to include the word in the name of the brewery, which subsequently from 1936 was: Budvar - Joint-Stock Brewery, České Budějovice.

1939

Second trademark contract

At the beginning of 1939 on the eve of the World War II., both České Budějovice breweries were forced to enter into new unfavourable contracts with Anheuser-Busch under the threat of confiscation of all their goods in the USA. For an inadequate compensation, they undertook not to use the denominations of Budweiser, Budweis and other derivatives for the area of North American territory north from Panama.

1942

Brewery occupation

During the occupation a Nazi administrator was appointed to the Budvar - Joint-Stock Brewery and the brewery became a part of the Protectorate breweries network. During the war, the export literally perished, although the Joint-Stock Brewery had exported to a larger extent until 1942.

1946

Brewery nationalization

The post-war period brought many changes to the brewery. It was nationalised in 1946 and changed its name several times while the confiscated Civic Brewery was incorporated in it. Finally, it was made into South Bohemian Breweries National Corporation. When other regional breweries were incorporated in South Bohemian Breweries, the original Joint-Stock Brewery began to use the name Budvar to distinguish itself.

1959

First label with the present design elements

 

1967

Budweiser Budvar, National Corporation originates

In 1967, Budweiser Budvar, N.C originated as the successor of the original Joint-Stock brewery and the Civic Brewery, taking over its trademarks to a large extent. It was put on the same level as South Bohemian Breweries and as far as the management was concerned, both companies had a joint management.

1973

Canned beer

In 1973, Budweiser Budvar launched a novelty - can beer. The efforts to mechanically rack beer into cans directly in the brewery were, however, met with technical difficulties (low output) and eventually failed. For that reason, the brewery management decided to cooperate with Zlatý Bažant Brewery in the Slovakian town of Hurbanovo, which had an automatic can-filling line.

1991

New development stage of the brewery

A new stage of the brewery's history came after the Velvet Revolution in 1989, when Budweiser Budvar became physically independent on 1.1.1991. Owing to another overall modernisation of all the operations, establishing direct business relations with both local and international business partners and building its own distribution warehouses the brewery increased its production two and half fold

1996

First million hectolitres of beer

Thanks to an extensive modernisation, Budweiser Budvar, N.C. surpassed the 1,000,000 hectolitre milestone.

2000

International success

In 2000, the brewery exported its beer to 56 countries worldwide, starting to set up subsidiaries on some markets. Germany represented the largest market at that time, with 200,000 hectolitres of beer going there every year

2003

Budvarka - the original beer restaurant

The first original beer restaurant Budvarka was opened in the Small Brewery Hotel in České Budějovice. The conception of the original beer restaurant chain is intended for everyone who likes the environment of a traditional but at the same time modern beer restaurant with a pleasant ambience, where excellent well-treated beer along with a delicious Czech and international cuisine can be savoured.

2003

Tank system

In 2003, Budweiser Budvar, N.C. launched a reliable and modern technology of beer tapping on the market. It is a system of stainless steel tanks that guarantees the best quality and freshness of the beer

2004

Acknowledging the originality

The European Commission granted Budweiser Budvar N.C. with the right to use a Protected Geographical Indication "Budějovické pivo" and "Českobudějovické pivo". This decision became effective on 1.5.2004.

2005

New Visitor Centre

The brewery opened a new Visitor Centre and a multimedia exposition called The Tale of Beer from Budějovice, which graphically depicts the history of brewing in České Budějovice. A souvenir shop selling promotional items and articles connected with beer is a part of the Centre.

2005

Traditional Budvar given a facelift

On 5.10.2005, Budweiser Budvar Brewery introduces new 0.5 litre bottles for its complete product and brand range.

2006

Dark Lager in bottles

Since July 2006, customers in the Czech Republic have been able to purchase Budweiser Budvar Dark Lager in bottles. The brewery thus extended its range of dark lager, which had only been available in small kegs until then.

2009

The beer sales surpass the annual limit of 1.25 million hectolitres

2011

Budweiser Budvar launches non-returnable "KeyKeg" kegs on the market

Budweiser Budvar launched 20 and 30-litre non-returnable (one-way) kegs for drawn beer, which were quite uncommon in Czech circumstances. The KeyKeg system basically works on the same principle as the popular beer tanks - the beer is filled into an internal sack made from a special foil that is completely impervious to air, thus providing the beer with top microbiological and sensory quality.

2012

New glassware for the Budweiser Budvar brand

In August 2012, the brewery began to completely change its glassware for drawn beer of the Budweiser Budvar brand. The entirely new glassware set includes glasses, goblets and jugs.

2013

Brewery's own can-filling hall

On 14.2.2013 a new can-filling hall was put into operation, having the hourly capacity of the beer filler of 16,800 cans.

2014

Redesign of all packaging

The main objectives of the project were to harmonize the look of the packaging with the brand’s values, enable a better recognition of the products by a consumer, decrease the number of label versions and increase the output of the bottle filling rooms.